10M in 5Y

Creating a pathway to $10M liquid might seem like a far-off dream, but with a focused strategy, the right niche, and disciplined execution, it’s within reach. Here's a step-by-step breakdown of how you can hit that milestone, inspired by Greg Isenberg's blueprint.

1. Pick Your Niche

This is where it all starts. The riches are in the niches. Focus on a specific segment like "AI for solopreneurs" rather than something generic like "business tips." When you own your lane, you become the go-to expert, which is the foundation of your long-term success.

2. Hit 250,000 Impressions/Month

To establish a presence, you need visibility. Aim for 250,000 impressions a month. A single viral post can get you there, but consistency is key. Post daily, engage, and stay active in your niche community. By doing this, you position yourself as the authority.

3. Convert 0.5% to Leads

With consistent impressions, conversion is the next step. If you manage to convert just 0.5% of those 250,000 impressions, you’ll generate 1,250 organic leads each month. To achieve this, create a lead magnet—something irresistible like a calculator, ebook, or valuable resource that’s so good people can’t ignore it.

4. Monetize Your Leads Immediately

Don’t wait to capitalize on your leads. Monetize as soon as possible through affiliate sales or ads, earning $1 for every lead. That’s $1,250 of reinvestment potential from your 1,250 leads.

5. Reinvest in Lead Generation

Now that you have cash flow, use it wisely. Spend that $1,250 on purchasing additional leads at a $2 cost per lead. This will bring you another 625 leads, which—when combined with your organic ones—turns you into a lead generation powerhouse.

6. Generate Monthly Leads: Organic + Purchased

At this stage, you’re getting 1,875 total leads per month (1,250 organic + 625 purchased). Now, you’re truly in business.

7. Nurture Your Audience

The magic lies in nurturing. Keep your leads engaged through a weekly newsletter or a free community. Provide so much value that they feel guilty for not paying you. Establishing trust and positioning yourself as indispensable is essential.

8. Ask Your Community What They Need

Here’s where you really hit the goldmine. Engage with your community and ask them what products or services they need. Use this feedback to prioritize their pain points and create something tailor-made for them.

9. Launch a $30/Month Offer

Once you understand what your community needs, launch a $30/month offer, making sure it delivers at least $300/year of value. Ensure that the product or service feels like a no-brainer. Your offer should feel like a “tip” for all the free content they’ve been enjoying.

10. Convert 3% of Total Leads

You’ve nurtured your audience and provided immense value. Now, convert 3% of your total leads into paying customers. Out of 1,875 leads, that’s 56 new customers each month. By following these steps, this conversion will feel seamless.

11. Year 1: $201,600 ARR

In just 12 months, you’ll have converted 672 customers, generating an annual recurring revenue (ARR) of $201,600 ($30 x 672 customers x 12 months). This is just the beginning of your exponential growth.

12. Reinvest Profits into Lead Generation

Take the profits from Year 1 and reinvest them back into lead generation. You’re already profitable on each lead, so doubling down will only accelerate your growth. This turns your funnel into a well-oiled lead generation machine.

13. Year 3: $1.5M ARR

By Year 3, you’ll have 5,000 customers generating $1.5M in ARR. Compounded growth is a beautiful thing, and you’ll feel it in full force by this point.

14. Upsell Premium Products

Once you’ve built trust, introduce premium offers to your loyal customer base. Sell a 20% upgrade to a $100/month plan and a 5% upgrade to a $500/month plan. This adds serious additional revenue and increases customer lifetime value.

15. Year 5: $9.11M ARR

With compound growth and strategic upselling, you’re now sitting on an ARR of $9.11M by Year 5. Congratulations, you’ve grown your business exponentially over a few years.

16. Exit or Cash Cow

Now you have options. You can exit the business for 3-5x ARR, bringing in $27M to $45M, or you can keep it and enjoy a steady, profitable cash cow that continues to grow.

17. Celebrate

Now’s the time to reward yourself. Whether it’s buying a tropical island or simply basking in the satisfaction of your success, you’ve earned it.