Nice earth curvature, with the sun glint! Beautiful to see the reflection track us on the sea surface as we’re floating above… a bit like being followed by dolphins (or am I going crazy?). We actually spend a large time of our orbit above the oceans as 71% of our planet is ocean, we call it the Blue Marble for a reason. Today on #WorldOceansDay the UN sheds light on the wonder of the ocean and how it is our life source, supporting humanity and every other organism on Earth. I think these pictures show the beauty, and the 71% statistic should do the rest.

Photo Credit: Thomas Pesquet

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Artifishal is a film about people, rivers, and the fight for the future of wild fish and the environment that supports them. It explores wild salmon’s slide toward extinction, threats posed by fish hatcheries and fish farms, and our continued loss of faith in nature. Thanks for watching our film, and for your comments -- our primary goal with the film was to shine a spotlight on these issues, to spark dialogue and encourage changes in the way we think about river and fish conservation and fishery management. The common ground we all seem to share is a love of rivers and an interest in seeing wild fish return in greater abundance. Patagonia has been working to protect wild rivers and wild fish for over 40 years. We were founded by an avid fly fisherman – and we’re proud of all our connections to the fish world, which range from our fly fishing and salmon product lines, to the over $20 million in grants we’ve given to local groups working on these issues in communities around the world.

To that end, whatever your point of view, we hope you visit Patagonia Action Works, to learn more about and support groups working to protect wild rivers and wild fish.

About - Patagonia Action Works
For almost 40 years, Patagonia has supported grassroots activists working to find solutions to the environmental crisis. But in this time of unprecedented

Further, this is the 3rd film we’ve made about these issues. First was Damnation, which highlights the destructive effect of obsolete dams on healthy river ecosystems and habitat; and then, Blue Heart of Europe, which shares the shocking story of a tsunami of dam development in the Balkans region of Eastern Europe, and calls for a stop to the construction of 3,000 new hydropower dams and diversions. We couldn’t agree more that habitat destruction, dam building, mismanaged harvest, and pollution of our waterways are also incredibly important issues – check out these films to get a sense for some of our advocacy across the issues.

Salmon Conservation
Strange as it may sound, we believe harvesting and eating wild salmon in the right numbers, from the right places, can actually help save them.

Credit: Patagonia YouTube Channel