The 907X 50C connects Hasselblad's photographic history into one system. These new offerings yet again expand the potential of medium format photography with modularity and flexibility, all while offering Hasselblad's renowned, stunning image quality. But really, it's a specialist bit of kit aimed at studio snappers. This type of setup just lends itself better to the studio than to the rugged outdoors. The Hasselblad with its leaf shutter lenses is a big advantage if you use flash! Much of the appeal of the 907x is the ability to use the CFVii 50c back on the 500 series cameras.

I've been lusting after the Hasselblad 907x since it was announced, but honestly, I think I just wanted it for how cool it looks.

I might stick to our Hasselblad H1 medium format film camera and save myself a lot of money. The film images sofar have frankly been stunning, especially with the Velvia 50 rolls ... it's just a pain to send them to a labo, pay big buck to have them processed and wait weeks to see what we've shot. It slows my learning curve. Paying 10$ per roll of film also slows down my desire for experimentation. The recent price rises are disappointing and unhelpful. Don't forget, with the exception of Ilford, both Kodak and Fuji have a vested interest in the digital status quo. The increase from mid 2000s is around 400% now which makes the film, with the exception of  personal' projects, totally uneconomical for pro use.

The prospect of you dragging the digital Hasselblad out into an Icelandic dust storm sends shivers down my spine. The Fuji GFX seems like a good option with its great sensor, SLR style controls and weather sealing. GFX all the way for landscape photography. Fuji owns the medium format market now. And if the rumors are true ... q2 2021 might be a good time to get a 100r.

"Open the hassy files in phocus software. Then open a gfx file in lightroom. See the difference. A proper raw converter can make as much difference as differences between sensors. I used to have several hasselblads, now shooting a gf50s. Still missing the colors hasselblad produces with their own software. Fuji is ok in Capture one though, and yes more sturdy and reliable, and cheaper."

So we might for Fujifilm GFX 100 as the images can be edited in Capture One that is a lot better than Hasselblad Phocus software. Excellent interface, great features (including the film simulation which is well worth experimenting with) fantastic colour depth, great dynamic range and super sharp lenses. Medium format has mainly for 3 uses. Landscape photography, portraiture and product photography. A GFX would be ideal for big prints and, in addition, with the prices that fuji has introduced medium format digital photography has become “affordable” compared to the prices of the past. I'm happy you brought up the image quality, it is pretty awesome. However, one very important feature of the 907X 50C is the 16 bit color depth. The Fuji GFX is close, with 14 bit. But you can't slap a GFX on to the back of your 501cm. These are two different cameras with two difference purposes.