The cornerstone to any startup’s ascending path to stardom – the merchandise. How else do you get the word out about our new startup? The startup shirt has become such an iconic element that it has even sparked a snarky opposition movement. Ok, some joking aside, merchandise for our startup is an awesome way to identify our team at events, gain visibility, and even get in on some guerrilla marketing. At this stage, it's the best and easiest way to help us kickstart ...

The second way we will use our limited edition t-shirts is by offering free shipping to our members, we will send you a coupon code in a private message. In some cases we will send one to our most engaged users to become brand ambassadors.

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Stanely/Stella, the company that produces our collection, is focused on simplicity and highlighting the essence of the garment. They enable us to launch a collection that respects people, the environment and our customers. Pieces that initiate change in the textile industry, made in a more humane and ethical way. We are pretty stoked about the winter gear, but for now, let's enjoy the summer life. 🌊

Try out the very first sample of our 2021 collection, celebrating the launch. 🚀

We have chosen to work exclusively with organic cotton. Grown from non-GMO seeds, organic cotton is cultivated without the use of chemical pesticides or fertilizers. It ensures better health for farmers as well as the soil, while also using far less water than conventional cotton farming.

It’s a sobering thought that 16% of the world’s insecticides and 6% of the world’s pesticides are used on conventional cotton plantations, which only account for 2.4% of the world’s cultivated land.

We believe that to improve the health of farmers worldwide along with the health of planet Earth, using organic cotton is the only way forward.