The Sunburst logo was originally designed by Nike's first employee Jeff Johnson in 1974. In 2019, with the intent of embodying the concept of circular design – and with the blessing of Jeff – Nike used the brand marker for Nike Sustainability. Today, it is exclusively the Move To Zero logo and denotes sustainable product on Nike.com/sustainability
Move to Zero is Nike’s journey toward zero carbon and zero waste
From creating innovative ways to recycle shoes nearly 30 years ago to recent measures that address climate change, Nike has long been committed to helping protect the planet to create a better future for sport. After all, there is no finish line. Nike is now launching a new program that makes it easier to search, shop and learn about the sustainable features.
They will now display a Sunburst on product made with sustainable materials. This pilot is launching with apparel products and featured apparel made from at least 50 percent sustainable materials by fabric weight (either recycled material or organic cotton), excluding trims.
Combining recycled polyester and organic cotton creates a performance material that reduces carbon emissions, water and chemical inputs compared to blends made from virgin polyester and conventionally-grown cotton. Organic cotton is grown without synthetic chemicals and uses less water than conventional cotton. Recycled polyester reduces waste and reduces carbon emissions by approximately 30 percent compared to virgin polyester.
This material in Nike products is made from recycled plastic bottles that are cleaned, shredded into flakes and converted into pellets. From there, the pellets are spun into new, high-quality yarn, delivering peak performance with a lower impact on the environment. Recycled polyester reduces waste and reduces carbon emissions by approximately 30 percent compared to virgin polyester.
Created without synthetic chemicals, organically-grown cotton requires less water than conventional cotton to produce. Conventional cotton farming can have an extraordinary environmental impact due to water and pesticide use. More than half of the cotton is sourced sustainably, and Nike is one of the top users of organic and recycled cotton in the world.
Follow "Sustainability" in the Nike App to learn more about sustainable design at purpose.nike.com.