If you have found something unique, you can easily share it with your friends on social media, but what happens when, many months later, they actually end up visiting that place, will they remember that incredible restaurant you posted on Instagram?

Herbie Fletcher is a surfing legend. Fletcher and his sons, Christian and Nathan, made a habit of doing things exceptionally well and in their own way before they became the norm. But the Fletchers are not merely trailblazing surf and skate legends; they also are counterculture and subculture icons.

In 1973 a 20-year-old Australian set off on a journey of a lifetime, to discover the world and to find his destiny. As fortune would have it, the boat in which Tony Hinde was in became shipwrecked, and his initial Jeffreys Bay mission scuttled.

‌ A windswept Peruvian desert, overlooking what could be the longest left-hand point break in the world. The proper name for the place is Puerto Malabrigo. The actual distance between the furthest take-off point and the fishing jetty where the wave ends is 4000 meters.

It was a good 25 years ago, and no one had ever really done the surf exploration to Ireland and scored, but we were excited and had a small budget from an American magazine to go and explore, surf and take photos.

The stories and rumours that abound down in the far south, of cowboys and shotguns and hard black magic, had made us all nervous and wary of venturing off the beaten track. However, it took us a unanimous split-second and a few grins to decide to go in.